It all begins with an idea. Maybe you want to launch a business. Whatever it is, the way you tell your story online can make all the difference.

A method of comparing two versions of a webpage or app to determine which one performs better.
The area of a webpage that is visible without scrolling down.
The number of times an advertisement is displayed on a website.
A platform that connects advertisers with publishers to display ads on their websites or apps.
A type of marketing in which a business rewards affiliates for each customer brought in through their own marketing efforts.

A set of rules that determine how search engines rank web pages.
An HTML attribute used to describe images for accessibility and SEO purposes.
The collection and analysis of data to improve business decisions and performance, often related to website traffic and user behavior.
The clickable text in a hyperlink that directs the user to another web page.
A measure of how trustworthy and influential a website or web page is in the eyes of search engines.

Glossary